John Micheal X began with an aim to revolutionize men's fashion through unique and stylish underwear. We find that men's underwear can often be perceived as dull and uninspiring, and our goal is to change that. Our vision is to create a fusion of comfort, personal preference, and fashion in men's underwear that is currently missing in the market. While women have a plethora of fashion options, men's underwear seems to be stuck in an uneventful rut. As women, we want to challenge this norm and introduce a new standard of fashion in the men's underwear world.